Building got easy. Getting paid for it didn't.

Your AI tool will build whatever you ask. It never asks who'd pay for it. So you keep tweaking, keep refactoring, or start something new because the last one stalled — and the months go by. traction.run plugs into the AI you already use and breaks the loop.

$100 per product · refund any time in the first 30 days · one-time

Save my spot for $100

01 · The trap

You know better. You do it anyway.

You'll read the right books. You'll talk to a few users. Then you'll go back to the thing you actually want to do, which is build.

A year from now, one of these will quietly be true about you:

A
You haven't launched.
Almost three years of almost ready.
B
You launched in silence.
Nine visits a week. Six are you.
C
You dabbled at distribution.
Three subreddits, one Meta ad, one newsletter swap. Nothing run to completion.
D
You diluted.
Feature fourteen is in flight because feature one wasn't enough. None of them why anyone shows up.
E
You shelved it unchanged.
Same positioning, same price, same audience. "It doesn't work" — no, this version, at this price, to these people, didn't work.

02 · The contract

Something else is in charge for a while.

Your AI builds whatever you ask. That's the whole problem. This is the layer that sits on top of it and pushes back.

You bring one product. You connect traction.run to the AI tool you already use. From then on, it knows what you said you'd do this week, what evidence you said you'd collect, and what the date is.

It refuses when you flinch.
You said you'd talk to five buyers this week and you started writing a settings page instead. It says no. It says why. It puts you back on the thing you were avoiding.
It won't let bad evidence count.
A friend saying "I'd totally use that" isn't a yes. Three strangers from three different segments aren't a market. Someone saying they "can see how people would pay" isn't someone paying. It tells you when you're collecting the wrong kind of proof.
It writes down what would make you stop.
Before you start, you write the conditions under which you'd put this down. Not as a feeling — as a date and a number. When that date comes, it asks. You can change your mind, but you have to admit you're doing it.
It remembers, across products.
If you start a new product six months from now, it remembers the last one. Which of your patterns you fell into. Which ones you got out of. You don't have to start from zero on yourself.

03 · What it catches

The specific ways you were going to fool yourself.

Not a course. Not a curriculum. A library of the patterns that burn solo founders, plus the checks that catch each one in time.

»
You're about to ship instead of sell.
It's Friday, you said you'd talk to five people, you talked to one. It notices.
»
Your friend said they'd pay.
Your friend isn't the buyer. The product won't let that count as a yes.
»
Three yeses, three different people.
A teacher, a freelance designer, and your cousin all said yes. That's not a market. It makes you pick one and go deep, instead of building for everyone.
»
The math doesn't work and you didn't check.
Ads cost more per click than your product makes per customer. It does the arithmetic and shows you, before you spend the next $200.
»
You're starting a new product because the last one is hard.
It asks you how this one is different from the last. If the answer is just 'I think this one is cooler,' it says so.
»
You've been at it for months and don't know what counts as working.
It makes you write down the number — five paying customers, one Stripe charge, ten replies — so you stop moving the line.

Today: the refusal layer, the question library, the kill-condition tracker, the memory across products. Coming: calculators for the math you're avoiding, ready-made checklists for each kind of test, integrations with Meta Ads, PostHog, and Stripe so it can read your actual numbers and tell you whether what you tried moved them.

04 · Who it's not for

If any of these is you, save your $100.

You already have paying customers and you're trying to grow. You don't need someone to make you do the hard part — you're already doing it.
You don't want anyone to tell you what to do this week. The whole point is that something else is in charge for a while.
You'd rather argue with the tool than do what it says. The refusal is the product. If you're going to talk your way around it, it can't help.
You're not actually going to build it. The contract assumes you have a product, or you're a week away from having one.

05 · The offer

$100 per product.

One product, start to finish. Refund any time in the first 30 days. Once. I eat the loss.

The terms

01
$100 per product. One payment.
One payment per product. Build another product later, pay another $100. The first 100 people who sign up lock in $100 forever. Everyone after that pays $500.
02
Connects to the AI you already use.
It's an MCP — meaning your existing AI tool (Claude, Cursor, ChatGPT) talks to it. You don't learn a new app. Your AI just got the spine to push back.
03
You shape what gets built next.
If you're one of the first 100, your feedback decides what I build next — which calculator, which integration, which checklist. I'll tell you what I cut and why.
04
Refund any time in the first 30 days — once.
Email me within 30 days of paying. The $100 comes back, no form, no exit interview. The catch: a refund is the exit. You can't buy a slot again later. That's there so the only reason you'd stay is because it's working.

The catch

I'm letting people in ten at a time so I can onboard them by hand. Once 100 people have signed up, the price goes from $100 to $500.

06 · Your seat

Save your spot.

Drop your email and the product you'd run first. When a spot opens, I'll send you a $100 Stripe link from my own email address. Pay within 48 hours and you're in. Miss it and the spot goes to the next person on the list.